︎︎︎ 3M Car Films
Copywriting X Strategy
3M wanted their car wraps, tints, and paint protection films to stand out
across Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA). They needed a unified presence that resonates in multiple languages.
Challenge: Creating a consistent brand experience across borders.
Approach:
Execution and Result: Over a year, we created a wealth of assets - social media, web content, billboards and more - localised in 15+ languages. Eye-catching visuals and messages created a powerful, global brand presence.
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Challenge: Creating a consistent brand experience across borders.
Approach:
-
Identified key priorities: Stunning transformations, driver safety, and a
reputation for quality.
- Focused on a consistent voice: A friendly expert, guiding you to look sharp and drive with confidence.
- Implemented clear guidelines: Audience-first talk, ditch the jargon,
focus on benefits and be constantly market-aware.
Execution and Result: Over a year, we created a wealth of assets - social media, web content, billboards and more - localised in 15+ languages. Eye-catching visuals and messages created a powerful, global brand presence.
