︎︎︎ CityShor OTT
Copywriting X Strategy
CityShor OTT aimed to reignite Gujarat’s (a state in India) love for regional Gujarati stories through its launch campaign.
Observation: The Gujarati youth preferred global cinema over regional films finding them outdated. They craved contemporary stories in their native language.
Idea and Execution:
The campaign sparked excitement for Gujarati stories, marking a win-win for CityShor and the local scene.
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Observation: The Gujarati youth preferred global cinema over regional films finding them outdated. They craved contemporary stories in their native language.
Idea and Execution:
- Teasers: Playfully challenged major platforms like Netflix and Hotstar.
- Revealers: Transformed iconic local landmarks like the Statue of Unity and Patang Hotel with imaginative twists—King Kong attacking the statue, a UFO landing on the hotel—promising "Global vibes, right here in your backyard.”
The campaign sparked excitement for Gujarati stories, marking a win-win for CityShor and the local scene.
