︎︎︎ EURO 7000
Copywriting X Strategy
Challenge:
EURO 7000 sought to revamp its image with 6 product films, avoiding typical technical adhesive videos.
Idea: We decided to ditch the carpenters and let the furniture speak for itself. We imagined a grumpy table, a gossipy shelf, and a lovesick chair – all praising EURO with a touch of local humor.
Execution: The campaign, 'Pakka Jod Hamesha' (loosely translated to ‘Strong bond. always), featured six humorous ad films addressing different audience pain points. It was creative and budget-friendly.
Result: The campaign was showcased at a nationwide adhesive event and gained significant traction within the carpenter community through WhatsApp circulation.
Audience pain point:
Non-waterproof adhesives weaken bonds in humid conditions, leading to warped materials, costly repairs, and unhappy clients.
Logline:
A corner table mourns the death of its friends (a shelf and a sofa), who were not bonded with a waterproof adhesive and succumbed to water damage during rains.
Synopsis:
The ad begins with a living room corner table expressing its love for the monsoon but lamenting the absence of its friends this year. It recalls two friends, Lallu, the wooden shelf, who succumbed to dampness and Tillu, the sofa, plagued by termites. The table wishes they had been bonded with Euro WP 2in1 to make them waterproof and termite-proof like itself.
The ad closes with the table surrounded by Euro WP 2in1 containers, emphasizing durability. The voiceover states, "Euro WP 2in1. Pakka job, hamesha." (Strong bond, always.)
Audience pain point:
Traditional adhesives take too long to dry and reach sufficient handling strength, which slows down the carpenter's workflow and overall project completion time.
Logline:
A chatty chair boasts about being created in a record time of 2 hours. Compares his maker's speed to that of a neighbouring carpenter, who takes 8 hours to dry his chairs.
Synopsis:
The film starts with a newly made chair boasting about drying in just two hours, much quicker than chairs made by Chandulal, a neighboring carpenter whose chairs take eight hours. The chair mocks Chandulal for being slow and praises its own maker's intelligence.
The carpenter continues making chairs rapidly, and the chair jokes about "little siblings" and "population control." Finally, it reveals the secret: the carpenter uses Euro Extreme 3, a fast-drying adhesive.
Idea: We decided to ditch the carpenters and let the furniture speak for itself. We imagined a grumpy table, a gossipy shelf, and a lovesick chair – all praising EURO with a touch of local humor.
Execution: The campaign, 'Pakka Jod Hamesha' (loosely translated to ‘Strong bond. always), featured six humorous ad films addressing different audience pain points. It was creative and budget-friendly.
Result: The campaign was showcased at a nationwide adhesive event and gained significant traction within the carpenter community through WhatsApp circulation.
Audience pain point:
Non-waterproof adhesives weaken bonds in humid conditions, leading to warped materials, costly repairs, and unhappy clients.
Logline:
A corner table mourns the death of its friends (a shelf and a sofa), who were not bonded with a waterproof adhesive and succumbed to water damage during rains.
Synopsis:
The ad begins with a living room corner table expressing its love for the monsoon but lamenting the absence of its friends this year. It recalls two friends, Lallu, the wooden shelf, who succumbed to dampness and Tillu, the sofa, plagued by termites. The table wishes they had been bonded with Euro WP 2in1 to make them waterproof and termite-proof like itself.
The ad closes with the table surrounded by Euro WP 2in1 containers, emphasizing durability. The voiceover states, "Euro WP 2in1. Pakka job, hamesha." (Strong bond, always.)
Audience pain point:
Traditional adhesives take too long to dry and reach sufficient handling strength, which slows down the carpenter's workflow and overall project completion time.
Logline:
A chatty chair boasts about being created in a record time of 2 hours. Compares his maker's speed to that of a neighbouring carpenter, who takes 8 hours to dry his chairs.
Synopsis:
The film starts with a newly made chair boasting about drying in just two hours, much quicker than chairs made by Chandulal, a neighboring carpenter whose chairs take eight hours. The chair mocks Chandulal for being slow and praises its own maker's intelligence.
The carpenter continues making chairs rapidly, and the chair jokes about "little siblings" and "population control." Finally, it reveals the secret: the carpenter uses Euro Extreme 3, a fast-drying adhesive.