︎︎︎ Inspired Early Year Programme
Copywriting X Strategy
Challenge:
COVID caused a drop in enrollment at Inspired Early Years Programme
in the UK and Europe.
Some seats remained empty despite communicating safety standards.
Insight: In the tense times of the pandemic, parents were viewing early years education as ‘non-essential’ and interchangeable with at-home playtime.
Idea: Created stories that underlined the deeper significance behind a child's curious questions, their wild imaginations, and blooming friendships. We reframed playtime as "foundational moments" that nurture future growth.
Result: This gentle nudge strategy resonated with parents, leading to a slow but steady increase in enrollment.
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Insight: In the tense times of the pandemic, parents were viewing early years education as ‘non-essential’ and interchangeable with at-home playtime.
Idea: Created stories that underlined the deeper significance behind a child's curious questions, their wild imaginations, and blooming friendships. We reframed playtime as "foundational moments" that nurture future growth.
Result: This gentle nudge strategy resonated with parents, leading to a slow but steady increase in enrollment.
