︎︎︎ Paese Cosmetics
Copywriting X Strategy X Content Creation
Challenge: Fragmented social media presence, lacked a cohesive identity, making it difficult to engage and retain followers.
Idea: We underlined Paese's passion for ingredients, creating a persona for the brand: makeup that feels like a warm hug for your skin.
Execution:
Result: Paese found its tribe—a community of enthusiasts celebrating each other's journeys, resulting in a 30% increase in engagement and a 25% growth in follower count over six months.
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Idea: We underlined Paese's passion for ingredients, creating a persona for the brand: makeup that feels like a warm hug for your skin.
Execution:
- Ingredients Spotlight: Shared insights on skincare ingredients, making users feel like they're nurturing their skin.
- Visual Curation: Designed visuals reflecting Paese's approachable vibe, encouraging viewers to embrace their unique beauty and experiment confidently.
- Beauty Blogs: Provided simple, honest beauty advice.
Result: Paese found its tribe—a community of enthusiasts celebrating each other's journeys, resulting in a 30% increase in engagement and a 25% growth in follower count over six months.
