︎︎︎ Praavy
X Creative Direction X Strategy X Copywriting X Content Creation
Challenge:
Praavy came to us with a dull social media presence – heavy-handed graphics and lifeless feeds. It needed a glow-up but on a shoestring budget.
Approach and Execution:
Results:
Praavy's follower count organically grew from 900 to 11,000 in 2 months. Its content reached over a million people, and engagement soared to 30k.
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Praavy came to us with a dull social media presence – heavy-handed graphics and lifeless feeds. It needed a glow-up but on a shoestring budget.
Approach and Execution:
- Defined Identity: Crafted a new color palette and distinctive brand voice targeted towards key metro cities of India like Mumbai, Delhi and others.
- Strategic Content Creation: Planned themed photoshoots with detailed mood boards.
- Output: Delivered 30 themed images and 10-12 reels monthly.
- Influencer Collaborations: Partnered with influencers to amplify outreach and engagement.
Results:
Praavy's follower count organically grew from 900 to 11,000 in 2 months. Its content reached over a million people, and engagement soared to 30k.
